Samsung electronics moved up in the handset world this week, surpassing Motorola (News - Alert) to become the world’s second largest vendor of the handheld devices — despite a relative slowdown of the mobile device market overall.In 2006, global mobile phone shipments grew 11 percent over the previous year, to reach 258 million units in Q2 2007, according to research firm Strategy Analytics.
Neil Mawston, associate Director at Strategy Analytics, said while global cell phone shipments have continued to slow down this year, Samsung (News - Alert) has actually picked up the pace, increasing business by 48 percent
“A combination of aggressive marketing and an attractive 3G device portfolio has driven Samsung into second position for the first time ever,” said Mawston, adding that the growth has come partly at the expense of Motorola, whose lackluster product portfolio across all tiers urgently needs refreshing.
Samsung Electronics has been busy restructuring its handset division in an effort to better cope with growing global competition. The Korean company has been in a pitched battle for second place in the global handset industry with Motorola. Both companies trail Finland’s Nokia (News - Alert) in overall market share.While Samsung was gaining ground on Motorola, Nokia was extending its lead on its top two competitors. The company recorded a 39 percent share of the market, and continued to remain dominant in emerging markets.
“We expect Nokia to surpass 40 percent in the second half,” Bonny Joy, an analyst at Strategy Analytics, said in a statement.
The report also noted that Sony Ericsson (News - Alert) captured 10 percent of the global market, to register its best ever performance since the merger in 2001.
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