Samsung Teams With Disney for Family Mobile Phones

Samsung Electronics, which has been airing commercials in Korea touting the value of family, has launched a marketing campaign in the U.S. to promote two new mobile phones designed specifically for families.

According to the mobile phone industry on Thursday, Samsung, which has been leading the market with high-end mobile phones for business people such as the BlackJack, recently joined hands with entertainment company Disney to create two "Disney phones" (DM-S105, DM-S110) for the U.S.


The Disney phones come with a GPS function (global positioning system) to make it easy to find children who are lost or kidnapped, a monitor function that lets parents check how much children are using the phone and a family alarm function that allows users to send a pre-saved message to other family members.

"In addition to a VGA camera and Bluetooth technology, the Disney phone features various functions that families need in everyday life. The phone is for kids, but in order not to give that impression the exterior design is as sharp as Samsung's other mobile phones," a Samsung official said.

The Disney phones will cost US$199.99 in the U.S.