Thursday, May 31, 2007

Nokia leads mobile Internet innovation

Nokia launches WidSets and Mobiledu for China market

Beijing, China - Nokia introduced two mobile Internet services serving Chinese consumers -WidSets, China's first mobile Internet service to empower mobile phones with Web 2.0 services; and Mobiledu, China's first interative mobile learning service. Both services will greatly enhance consumers' mobile Internet experience, by providing users with rich, versertile, and personalized content for their mobile devices.

"The rapid development of mobile Internet has made possible new applications and services, and has created unprecedented market opportunities. By integrating Internet capabilities into mobile handsets, Nokia has created new business models with partners. The newly launched services allow users to efficiently manage, organize, and utilize Internet content and services in their daily lives," said Mr. DieterMay, Vice President and Head of Nokia Emerging Business Unit. WidSets - Bringing online communities and personalized Internet tomobile phonesThe WidSets was identified and nurtured by the Nokia Emerging Business Unit.

Launched last October, the WidSets is an innovative mobile Internet service platform and represents the first step in Nokia's vision to mobilize the Internet. It reached one million registered usersworldwide in May 25 2007.

Now, Chinese consumers can also enjoy the WidSets, and experience the Web 2.0 services on their mobile phones.

Customers can easily download the WidSets software to their mobile phones for free. The software uses mini-applications called widgets to deliver real-time Internet content to mobile phones, that enables users to read news, blogs, e-mails, browse photos, and play games. The comprehensive library currently offers more than 1500 widgets, making the mobile Internet experience more organized, personalized, and exciting.

WidSets is a handset manufacturer-independent service that brings the best bits of the Internet, such as communities, news, blogs, reviews,and weather reports straight to the mobile phone. It uses widgets to deliver up to date Internet content to mobile phones and enables theuser to create their own widgets.

"WidSets service is free, and the easiest and most enjoyable way for mobile phone users to keep in touch with the content, blogs and communities they love because the service is constantly updated with feedback from the users," said Mr. Ding Gang, Director, WidSets China team, Nokia Emerging Business Unit. "Nokia, by driving WidSets, wants to offer people a growing variety of ways to access and interact with the web from mobile devices."

Please visit http://cn.widsets.com for more.

Mobiledu - Learning English on the go

The Mobiledu is China's first interactive mobile learning service, integrating teaching material from a variety of educational organizations. The Mobiledu fully leverages the capabilities of mobile Internet, as the program makes interactive learning available anywhere and anytime with mobile phones.

"As the world leader in mobile communications, Nokia's goal is to continuously bring new innovative applications to the market," saidMr. Marko Vänskä, Director of Nokia Emerging Business Unit, China, "We have seen a big growth potential for mobile learning market in China. By working together with local partners along the ecosystem, Nokia strives to enrich the consumers' learning experiences any time any where in a most convenient way with their mobile phones."

Mobiledu advocates the concept of "Studying Together", and provides rich text, graphics, and audio content. The new service creates a unique real time, interactive platform for studying.It enables users to lead more efficient and fulfilling lives, as users can study at any time or any place. Furthermore, users can access the online Mobiledu Community to obtain the latest learning content updates and, enjoy the mobile learning experiences out of the classroom from renowned teachers in China.

Mobiledu is courseware-based learning service which better caters to the learning habits of consumers. The program is supported and endorsed by various reputable education providers, including Foreign Language Teaching and Research Press, New Oriental Education, Dell English, 21st Century, and Trends Group. The Mobiledu program covers the highly demanded TOEFL and GRE vocabulary, provides practice exams, and includes trendy cultural content on subjects such as fashion, cosmetics, sports, and health.

Mobiledu targets to support most Nokia Series 40 and S60 platform based mobile phones and all other branded mobile phones that support KJava applications.

About Nokia
Nokia is the world leader in mobility, driving the transformation and growth of the converging Internet and communications industries. Nokia makes a wide range of mobile devices and provides people with experiences in music, navigation, video, television, imaging, games and business mobility through these devices. Nokia also provides equipment, solutions and services for communications networks.

Media Enquiries:
Nokia, Greater ChinaCommunications
Tel. +86 10 6539 2828
Nokia, Emerging Business UnitCommunications
Tel. +358 7180 45792
NokiaCommunications
Tel. +358 7180 34900
Email: press.office@nokia.com www.nokia.com

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