Nokia Launches WidSets and Mobiledu for China Market

Nokia introduced two mobile Internet services serving Chinese consumers -WidSets, China’s first mobile Internet service to empower mobile phones with Web 2.0 services; and Mobiledu, China’s first interative mobile learning service.

Both services will greatly enhance consumers’ mobile Internet experience, by providing users with rich, versertile, and personalized content for their mobile devices.

The WidSets was identified and nurtured by the Nokia Emerging Business Unit. Launched last October, the WidSets is an innovative mobile Internet service platform and represents the first step in Nokia’s vision to mobilize the Internet. It reached one million registered users worldwide in May 25 2007.

Customers can easily download the WidSets software to their mobile phones for free. The software uses mini-applications called widgets to deliver real-time Internet content to mobile phones, that enables users to read news, blogs, e-mails, browse photos, and play games. The comprehensive library currently offers more than 1500 widgets, making the mobile Internet experience more organized, personalized, and exciting.

WidSets is a handset manufacturer-independent service that brings the best bits of the Internet, such as communities, news, blogs, reviews, and weather reports straight to the mobile phone. It uses widgets to deliver up to date Internet content to mobile phones and enables the user to create their own widgets.

The Mobiledu is China’s first interactive mobile learning service, integrating teaching material from a variety of educational organizations. The Mobiledu fully leverages the capabilities of mobile Internet, as the program makes interactive learning available anywhere and anytime with mobile phones.

Mobiledu advocates the concept of “Studying Together”, and provides rich text, graphics, and audio content. The new service creates a unique real time, interactive platform for studying.It enables users to lead more efficient and fulfilling lives, as users can study at any time or any place. Furthermore, users can access the online Mobiledu Community to obtain the latest learning content updates and, enjoy the mobile learning experiences out of the classroom from renowned teachers in China.

Mobiledu is courseware-based learning service which better caters to the learning habits of consumers. The program is supported and endorsed by various reputable education providers, including Foreign Language Teaching and Research Press, New Oriental Education, Dell English, 21st Century, and Trends Group. The Mobiledu program covers the highly demanded TOEFL and GRE vocabulary, provides practice exams, and includes trendy cultural content on subjects such as fashion, cosmetics, sports, and health.

Mobiledu targets to support most Nokia Series 40 and S60 platform based mobile phones and all other branded mobile phones that support KJava applications.