Thursday, May 03, 2007

Nokia Announces 7 New Handsets for Consumers in Emerging Markets

Nokia has announced seven new handsets that provide functions and features specifically designed for consumers in emerging markets.

"India is very important to Nokia and to the global mobile communications industry as a whole," said Soren Petersen, Senior Vice President, Mobile Phones, Nokia. "One of the fastest growing markets in the world, India is also home to several Nokia facilities, including R&D and manufacturing. We're very proud to be part of their growth."

The new products announced today include:-
Nokia 1200 and Nokia 1208:
Using new phone-sharing and call-tracking technology, these two new products are aimed at the first-time mobile phone consumer worldwide.
- Nokia 1650 and Nokia 2660: Contemporary phones that combine functionality with attractive design.
- Nokia 2505: The latest phone for entry CDMA markets in Asia/Pacific, Middle East, Africa, China and Latin America.
- Nokia 2630 and 2760: Fashionably-designed phones that convey style and status, combined with Nokia's easy-to-use feature set.
"Innovative phone-sharing technology, contemporary design and easy-to-use features combine in these new products to empower consumers in entry markets," said Petersen. "As the clear market leader, with more than one-third of global market share, Nokia works to understand the needs and aspirations of consumers. We put this understanding into practice by developing products and applications that are relevant, easy-to-use and simple to understand, which is especially important for first-time users in emerging markets around the world."
Nokia 1200 and Nokia 1208:
Nokia said that in emerging markets around the world, mobile phones are often shared among families and even entire villages. To meet this need the company has introduced the Nokia 1200 and Nokia 1208 phones. Both of these phones introduce the first call-time tracking application and multi-phonebooks to make phone sharing simpler and more efficient.
In order to help manage airtime costs, the call-time tracking feature allows consumers and village phone entrepreneurs to pre-set a time or cost limit on individual calls, automatically ending the call after the limit has been reached. The easy-to-use multi-phonebook lets customers set up personal phonebooks unique to that user and save specific contacts to that user's phonebook. The Nokia 1200 and Nokia 1208 each come with 5 available phonebooks, so it is possible for an entire family to share a phone and for each of the family members to manage their own phonebook.
The Nokia 1200 and Nokia 1208 also come equipped with additional features tailored to entry markets such as one-touch flashlights, localized languages, a teaching mode that allows non-experienced users to quickly learn how to master the phone, while a seamless keypad also protects the phone from dust, another reality of rural mobile phone use. The Nokia 1200 phone is offered with a monochrome screen, while the Nokia 1208 features a color VGA screen.
The Nokia 1200 will be available in the second quarter of 2007 with an estimated retail price of 35 EUR before subsidies or taxes. The Nokia 1208 will be available in the third quarter of 2007 with estimated retail price of 40 EUR before subsidies or taxes.
Nokia 1650 and Nokia 2660:Featuring contemporary metallic accents and strong feature sets, the Nokia 1650 and Nokia 2660 entry-level devices are designed to give consumers more features and a higher level of design than would be expected from such affordable devices.
Designed to deliver a wide range of mobile features, the Nokia 1650 phone offers an aspirational design and practical features to help consumers balance their personal and professional lives. Supporting up to 75 local languages, the phone comes equipped with a flashlight, music-on-the-go via FM radio and MP3-grade ringtones. With an integrated application that allows for a pre-set time limit to be set for each call, the Nokia 1650 answers the need for cost control that is especially important in entry markets. Nokia estimates that the retail price for the Nokia 1650 will be around 55 EUR, excluding taxes and subsidies.
The Nokia 2660 phone features a fold-style design with dual screens, packed with features designed to allow entry market consumers to stay connected to work, family or friends. The phone features GPRS technology for email and Internet access, Bluetooth support, music on-the-go via FM radio, MP3 ring tones as well as enough memory for a 500-entry phonebook. An integrated handsfree speaker function and long battery life add an extra measure of convenience for Nokia 2660 owners. Nokia estimates the retail price for the Nokia 2660 to be around 85 EUR, excluding taxes and subsidies.

The Nokia 1650 and Nokia 2660 will be available in the second quarter of 2007.
Nokia 2630 and 2760:
"The progressively stylish design of the Nokia 2630 and Nokia 2760 phones offer a striking visual and tactile impact, but also incorporate a feature set designed to enhance the total user experience," said Petersen. "And by including a camera and Bluetooth technology, we are enabling entry consumers to share their experiences on the go."
The thinnest handset in Nokia's portfolio at 9.9 mm, the Nokia 2630 balances a modern design with a full range of features to meet the needs of emerging market consumers. An easy-to-use camera combined with Bluetooth technology allows images to be easily sent, shared, stored and printed. Convenient productivity tools such as email, MMS, calendar and a calculator satisfy the work side of life, while features such as an FM radio, with direct access shortcut key and MP3 ringtones satisfy the entertainment side.
The stylish Nokia 2760 features a digital camera, giving many consumers their first experience with digital photography, and Bluetooth technology to make it easy to share the photos that they capture. The Nokia 2760 also features video recording, video playback and FM radio. The combination of Bluetooth and GPRS creates a convenient way to access data on the go for email and Internet. It also features extra large storage to save up to 1000 contacts in the phonebook. Consumers who want to save special text messages to share with friends and family will be delighted by its large capacity for storing SMS messages.
The Nokia 2630 and Nokia 2760 will be available in the third quarter of 2007. The estimated price for the Nokia 2630 will be around 85 EUR and for the Nokia 2760 around 90 EUR, excluding taxes and subsidies.
Nokia 2505:
One of Nokia's sleekest fold-style phones for the CDMA market, the Nokia 2505 offers a smooth-back design that makes the phone as ergonomic to hold as it is to carry in pocket or purse. The Nokia 2505 is expected to be available in selected markets in Asia/Pacific, Middle East, Africa, China and Latin America during the 2nd quarter of 2007.
In addition to the eye-pleasing exterior, the bright 65,536 color display helps to accentuate the end-user experience. Consumers can personalize their Nokia 2505 by using the pre-loaded ringtones and wallpapers or by downloading new ones. The phone meets practical needs as well with easy-to-use functions including text messaging, speaker phone, calendar, a personalized voice reminder and an alarm clock.
Other features included with the Nokia 2505 to provide additional convenience to consumers include pre-loaded games, a 300-contact phonebook, up to 3 hours of talk time and 156 hours of stand-by time.
Nokia 1200/1208

Nokia 1650/2660

Nokia 2505

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