BMW is the first company in the UK to offer customers the chance search for a used car from their mobile phone.
Used car customers can search BMW's Approved Used stock and refine their choice by fuel type, transmission and preferred options. The results are then sent to the phone with a photograph and specification of the car, and details of the supplying dealer.
To use the service, customers need a WAP (wireless application protocol) enabled 2.5G or 3.0G mobile phone.
This service comes hot on the heels of news that BMW has had a record year for used cars sales. In 2006 to the end of October, BMW has sold 80,322 approved used BMWs and Minis, a 31.5% increase on the same period in 2005. Used Mini sales, in particular, have driven the German firm's record tally.
The most popular used BMW from franchised dealers is the X5 3.0d Sport, with 2,783 sales so far in the UK in 2006, followed by the 320d SE saloon. In a surprise third place is the M3 coupe, with 1,323 sales so far in 2006.
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