Two of Jamaica's telecommunication conglomerates have introduced the poplar push-button communication feature from a cellular phone, a service quite popular in the United States.
MiPhone, with their Push2Talk and Cable Wireless's PushTalk have broken into a new way of consumer communication.
The service enables customers who buy the plan to have a two-way radio setting along with cellular phone features rolled into one device, enhancing communication and convenience.
"It is a two-way radio and a cellular phone in one. After setting up the service, you pay a monthly fee and talk to people you have added," said Helen Allison-Minott, PR specialist of MiPhone. "It is like an instant messenger where you add people to your contact list and you can talk to them."
Allison-Minott continued: "With the cellular side of it, all you have to do is purchase the regular pre-paid cards and use. We have different plans depending on the organisation or the needs of the customer."
The features allow communication from anywhere across the island, unlike the ongoing signal-seeking battle faced when using cellular phones.
Jack Magnusen of Clarity Communications Systems Inc., located in the U.S. (providers to MiPhone), says he sees where the touch-button feature is most appropriate for medium and small business customers, as well as consumers.
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