Yahoo’s new mobile applications to revolutionise mobile internet content

Yahoo has announced the release of a search tool which it hopes will change the way of mobile internet.

Andrea-Marie Vassou

Yahoo has launched a new search tool that it claims will make it easier and faster for people to surf the internet using their mobile phones.
The Yahoo Go oneSearch, has been designed to take mobile phones users straight to the content they are searching for.
Instead of giving users a list of search results, oneSearch loads up a content page with general information on the topic being searched for; this page includes news, pictures and maps.
If the user requires more information, they can click on the links provided on the page and be taken through to other relevant pages.
"Mobile searching is completely different from the way you would search on a PC,” commented Geraldine Wilson, vice-president of connected life for Yahoo! Europe .
"This is because people accessing the net from their mobiles are often out and about and do not have the time to sit and scroll through search results, they want quick information there and then.
"With oneSearch all users must do, is type in the topic they wish to find out about and information, for example if they put in New York, they would be taken to a page full of useful information about the town which would include maps, places of interest and news.
"Similarly if you typed in 'Spurs' you would be directed to the latest scores or player information."
oneSearch is part of the overall beta version of the Yahoo Go for Mobile 2.0 application, which was launched at CES this week.
This can be downloaded onto 70 handsets to give access to content such as Yahoo Mail, news, entertainment and weather. It also allows users to download pictures from sites such as Flickr . More information about which handsets are compatible is given on the site.
Although the beta is available free from the Yahoo site, network providers will charge for downloads. The price will be based on individual network charges.
This can vary, however Yahoo estimates that users who are not on a web bundle such as T-Mobiles Web and Walk, will pay approximately 50 pence to download 512 KB of content, based on the average network charging £1 for a 1Mb download.