Samsung Electronics Co. Ltd. today unveiled four mobile phones set to redefine the concept of fun and entertainment on the go. Featuring Bang & Olufsen ICEPower music support, panoramic 3-megapixel cameras and DivX video capabilities, Samsung’s line-up of phones offers a range of industry-leading multimedia capabilities built into cutting edge stylish designs.
“Today’s young and trendy consumers are always looking for compact yet power-packed products which allow them to carry their entertainment with them wherever they go. We believe our new line-up offers them a gamut of high-technology multimedia from music to video in sleek form factors,” said Mr. Ng Long Shyang, Vice President of Sales & Marketing, Telecommunications and IT products.
Focusing on leisure and entertainment to enable fun seekers to experience more and express themselves better, the quartet consists of the dual-faced Ultra Video F500, a portable multiplayer phone with a large 2.4” TFT screen for comfortable viewing of videos and movies, the dual-faced Ultra Music F300 which offers a dedicated music user interface for quick and easy navigation, the candy bar Mini Camera E590 designed by Jasper Morrison and featuring a 3-Megapixel camera with panorama shot feature, and the Music Phone E740, an affordable music phone with one-touch music access.
Ultra Video F500
One of the most versatile and super slim personal multimedia devices, Samsung’s Ultra Video is the first phone to be DivX Certified. Combined with a built-in audio player, the Ultra Video boasts DVD-like quality picture and sound. Complementing the Ultra Video’s cuttingedge features is an innovative design incorporating a dual face LCD screen - a phone on one side and on the reverse a large 2.4” screen for multimedia viewing. The screen boasts a 240x320 pixel panel in 262,000 colours that can display video in landscape mode, while TV output gives you the option to view videos on a larger screen. The Ultra Video also comes with a back-up battery leather case which ensures longer battery life, and its unique swivel design allows for an adjustable viewing angle or serves as a stand to be placed on a flat surface. The Ultra Video F500 will be available from early August, pricing TBD.
Ultra Music F300
The Ultra Music F300 features an innovative dual-face LCD design which is unique for optimum viewing of the extensive multimedia features, yet stylish. On one side is a complete music player with superb sound quality and a large, clear touch-screen which makes scrolling through your music simple, intuitive, and fun. Flip over to the other side for a Samsung mobile phone that is rich in extra features such as a 2-megapixel camera with digital zoom, 128 MB onboard memory with microSD™ slot for expansion and BluetoothTM for wireless music streaming via a stereo headset. All this is packed into an extremely slim 9.4mm profile. The Ultra Music F300 is available at an RRP of $638 without contract.
Mini Camera E590
The Mini Camera E590, designed by leading industrial designer Jasper Morrison, features simple contours and clean lines which comprise this compact bar design. It is equipped with a powerful 3-megapixel camera with auto focus and half-shutter. In addition, the Panorama shot feature enables users to take landscape pictures, achieving wider coverage in one shot. The Mini Camera E590 also comes with the Bean bag, a unique tripod which serves as a portable accessory made from special rubber material for maximum flexibility and grip. Pricing and availability TBD.
Music Phone E740
A music model with FM radio, the Music Phone E740 features high quality music performance and a dedicated music user interface. The easy one-click music access, jog disc control and categorization by genre, album, artiste or recently played tracks means quick and easy navigation, while the multi-format music and video support lets users enjoy various file types on the phone. The locally-launched version comes with a 1GB card pre-loaded with 180 full track songs from various artistes which users can preview for free, and download and purchase the license at the click of a button if they like the song. The Music Phone E740 will be available from mid-July, pricing TBD.
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