In fact, with the launch of the much-awaited iPhone which is touted to become the company’s first environmentally friendly product, Apple may begin to rival other ‘Greener’ companies.
In the fourth issue of Greenpeace Guide to Greener Electronics, Nokia stood out in the first place, with Dell and Lenovo tying for the second place. Sony Ericsson and Samsung followed.
And here is where Apple comes in, as the company jumped from the last place last year to 10th place this year. Surprisingly, Sony emerged as the biggest loser at the bottom of the list along with LG. Both Sony and LG have been penalized for ‘double standards’ on their waste policies.
According to Iza Kruszewska, Greenpeace International Toxics Campaigner, “Clearly, companies are racing to produce greener products. Steve Job’s latest commitment to eliminate toxics materials, moved Apple up the chart and they now face a challenge, with the iPhone, to meet customer expectations to be the environmental leader Apple-lovers want.”
Nowadays, an increasing number of companies are releasing information on products that are free from the worst and most damaging chemicals. Many technology companies are trying their best to go the green way.
The Greenpeace guide demonstrates that companies are starting to act on their responsibility for taking back and recycling their own-branded waste, providing more and more extensive voluntary programmes and informing customers on what to do with discarded electronics.
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