Nokia's announcement follows the recent launch of DVB-H Mobile TV services in Delhi by national broadcaster Doordarshan. The service currently comprises 8 popular Free-to-Air Doordarshan channels [DD National, DD News, DD Sports, DD Bharati, DD Urdu, DD Punjabi, DD Bangla and DD Podhigai] supported on DVB-H compliant handsets.
Speaking on the occasion, Nokia director multimedia Vineet Taneja said, “Mobile phones today have emerged as a powerful multimedia convergence device, capable of executing a myriad of tasks and applications. Within a quick span, they have become the preferred mode for information & entertainment and we are glad to bring the Nseries flagship device – the new N92 to mobile users in the country."
He further added, “Television viewing has come a long way with close to 500 million viewers in the country today. With the growing popularity of mobile devices and its capability to offer instant access to information and entertainment, this initiative will bring in the perfect synergy between television content and the mobile platform.”
Nokia sees a huge market potential for DVB-H. Nokia’s global outlook is based on reports from Informa, Diffusion and Lehman Brothers to back their optimism:
(1) Around 50.7 DVB-H devices to be sold globally by 2010
(2) Market for DVB-H will be worth 6.8 billion euros by 2011
(3) TV revenues are set to grow by 1000%
(4) Mobile entertainment to double over the next five years to reach US$38.1 billion in 2011
For India, Nokia’s snapshot figures are:
(1) Total TV audience meanwhile, has grown from 430.7 million to 437.8 million.
(2) Indian mobile market to touch 348 million by 2010
(3) Mobile market to ring in revenues for broadcasters: over 30% in the next 1-2 years.
(4) By 2010 the report estimates mobile data to be a US$10 billion (Rs.430 billion) market in India.
Nokia also shared the findings from the London School of Economics Mobile TV report regarding new program formats:
(1) Talking heads and close-ups: To fit the screen size, broadcasters will need to focus on talking heads, where viewers will be able to watch close-ups and see the details, rather than capturing a wide screen.
(2) Snackable content: Mobile TV content will need to be suitable for ‘snacking’
(3) Mobisodes: Mobile TV content will need to be suitable for ‘snacking’
(4) Visual spectacle: programs will need to emphasize visual spectacle over conventional narrative.
Nokia claims to be a pioneer and a global leader in DVB-H and has both the head-end infrastructure based on the open industry standards and terminals to support these services.
Nokia has supported the launch of Mobile TV services across several countries, including commercial launches in Vietnam and Finland, and as a part of this initiative been involved in multiple pilots and research initiatives. The test results from these markets clearly indicate an outstanding demand for Mobile TV services and outlines India as one of the leading countries in Asia to deploy live Mobile TV.
The Nokia N92 is the world’s first 3G/GSM device to feature an integrated Digital Video Broadcast – Handheld (DVB-H) receiver. It works in conjunction with DVB-H technology to deliver live digital TV broadcasts, making it as easy to tune into TV channels on this device as it is at home Users can set reminders to watch their favorite TV programs, create personal channel lists and subscribe to TV channel packages.
The Nokia N92 introduces a new form factor perfectly suited to watching TV on the move. The viewing experience is further enhanced by the large 2.8” anti-glare QVGA screen with 16 million colors and the dedicated media keys which deliver a rich viewing experience. Nokia N92 is a complete value proposition for the customers, providing them a personalized experience and flexibility to choose content anytime, anywhere.
Mobile TV broadcasting allows the user to watch their favorite TV programs such as dramas, news, music, sports and documentaries on their mobile device. The service works by receiving a digital TV broadcast signal optimized for mobile devices from the air in much the same way as televisions at home do. Channel guides will also be broadcast allowing users to keep abreast of the latest programs on air. Broadcast mobile TV is not the same as a streaming video service over 3G or GPRS where each recipient gets a separate copy of the program stream. Rather, one simultaneous TV stream can be received at any time by any number of users enjoying high picture quality and low battery power consumption.
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