It has sent a mail round to journalists globally inviting us on Thursday 14 June to "celebrate the latest developments in Sony Ericsson Music and Imaging", something it ominously describes as "the next big thing"…
Is it new handsets? Of course it's new handsets! The invite goes on to boast "Be the first to experience the latest phones, accessories and unique applications" while we'll also get some tunes from SE's M-buzz artists – huzzah!
Naturally enough we can guess Sony, like HTC is aiming to out-iPhone the iPhone (or at least divert attention) with something swanky of its own before Apple's much vaunted device hits the market at the end of the month. Obvious candidates include a successor to the W950 potentially equipped with 8GB of storage, the K850i – a five megapixel Cybershot and the long rumoured 'Shinobu' Walkman handset which features tilt based music controls. On the other hand a touchy-feely screened mobile could be planned or even a global launch for the W52S...
Either way there's not long to wait and whether you love or hate the iPhone it has to be said Apple's entry has certainly shaken up the market and for that alone we should already be grateful.
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