Samsung 2008 Olympics Games Campaign begins with the launch of New Mobile Phones

Samsung, the official Worldwide Partner of the Olympic Games in wireless communications equipment has started its campaign for the Beijing 2008 Olympic Games with the launch of its new, high-profile mobile phones designed especially for the event.

At the Samsung Olympic Games campaign launch, the company announced the Samsung Olympic Games Visual Identity System (SOVIS), Samsung’s Olympic Torch Relay Plan, as well as a brief introduction to the Olympic Rendezvous @ Samsung (OR@S).


At the campaign launch, Samsung unveiled its E848 mobile phone that has been designed especially for the Beijing Organizing Committee for the Games of the XXIX Olympiad (BOCOG).
The company also unveiled the Samsung P318 and the U308 mobile phones for joint marketing campaigns with China Mobile.


The Samsung E848 is a delicate-looking, slide-open handset. There are no details of the P318 and U308 handsets as yet. But as the Beijing 2008 Olympics nears you can be sure to get some more details on these mobile phones.

For Samsung’s Olympic Torch Relay Plan, the company will launch a series of public events around its wireless products to drive its brand value in all major cities in the Relay Mainland China Sector (along the torch route).

In April, Lenovo, China’s worldwide Olympic partner unveiled its design for the Beijing 2008 Olympics torch, as well as a similarly designed laptop.