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A product that I wish I would have had the chance to see while at CES 2007 comes from Bang & Olufsen, Inc.--a North American supplier of luxury home theaters and music systems. The launch of the luxury mobile phone Serene, the company's first, is due to its partnership with Samsung Electronics Mobile Business and the designer David Lewis.
Serene is definitely an unusual mobile phone. It automatically opens and closes. This is done by gently touching the phone to trigger the motor. And it even has its own 3 unique ring tones (wood, brass, steel), which are supposed to "calm and attract (not alarm) the user to an incoming call." Each tone can be set to 4 different speeds for a total of 12 different speeds. I wouldn't mind the calming ring tone feature, since I usually jump every time my phone rings.
The phone also features Bluetooth, thumb-operated wheel, 2.1-inch screen and when placed in its docking station or set to Table mode, the phone's display can turn 180 degrees. Oh, and did I mention Serene costs $1,275? More details after the jump.
Weighing 110 grams, the top part of the phone houses a circular keyboard and loudspeaker; the bottom part carries the screen and the microphone. And in the middle is the thumb-operated wheel. It comes with a table charger/docking station and is supposed to offer superior speech clarity and ambient noise reduction. You'll find an embedded VGA camera, SMS / EMS / MMS / WAP 2.0, and e-mail with Outlook. Serene is available in North America now at any Bang & Olufsen store, located in select cities such as Miami, New York, and Dallas.
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