Wednesday, May 30, 2007

Samsung Mobile Tracker to Help Recover Lost Phones

Samsung Malaysia Electronics, a leading innovator in the mobile industry, commended the Communications and Multimedia Commission (MCMC) on its recent announcement of plans to set-up a national database for lost and stolen handphones.

Samsung highlighted that its latest range of phones with a "Mobile Tracker" feature can complement this national agenda and aid in the recovery of lost and stolen handphones. "Samsung commends the Government’s efforts in raising the bar on the delivery of customer service to handphone users nationwide. With more than 100,000 handphones reported lost in 2006 alone, the introduction of this database is precisely what the industry has been waiting for all this while," said Mr. Alex Wong, Director of Sales and Marketing, Handphone Marketing, Samsung Malaysia Electronics (SME) Sdn Bhd.

"The added advantage that Samsung can offer to consumers is that, whilst most Malaysian handphone users will soon be able to rely on the national database to disable their handphones, those who are using Samsung phones embedded with the Mobile Tracker feature will be able to activate this anti-theft device to further track down their missing handphones," said Wong.

With this latest technology from Samsung, when a handphone is lost or stolen and a new SIM card inserted into the missing handphone, the anti-theft Mobile Tracker will prompt the handset to send an SMS to two pre-selected numbers, giving the contact number of the new user without the latter's knowledge. This will ensure that owners are aware of who is using their handphones at all times.

"The cooperation of mobile and telco operators is a critical success factor. Samsung hopes to work with the MCMC to help more consumers leverage the benefits of its Mobile Tracker feature and looks forward to being a part of this important landmark industry collaboration," said Wong.

For more information on the anti-theft Mobile Tracker feature, please visit www.samsungmobile.com.my

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