Samsung Electronics, a global leader in communications and mobile phone technology, has joined the music phone race with the launch of the new Samsung F300.
The device is the world's first mobile phone to feature a double-face design housing two LCD screens embedded in the front and rear respectively.
The Samsung F300, which goes by the alias of Ultra Music, represents the convergence of basic devices with one side featuring a mobile phone and the flip side acting as a fully-fledged multimedia center providing an MP3 player, FM radio, 2.0 mega-pixel camera, a 128 mega-byte music library and voice memo recorder.
The MP3 player provides superb sound quality through the integrated speakers. Consumers can further use the music controls and 2.1 inch color screen to view their play list and music settings.
According to Steve Han, General Manager of the hand-held phone division at Samsung Gulf Electronics, the new innovative phone comes with a unique twist and design that promise to entice music and gadget lovers everywhere.
Han said: 'The F300 tends to both the professional and the free spirit in every person, with features and functions ranging from strong music capabilities, e-mail, document viewing, and Bluetooth, to Java games, TV output, MMS, and a web browser.
Part of Samsung's new Ultra series (along with the Ultra Edition II, and Ultra Messaging), the F300 measures 103.5 x 44 x 9.4 mm and weighs 77 grams, making it an ideal and convenient size to be carried around as both a phone, and a personal music player.
'The phone brings together the true elements of digital convergence. At the click of a button and a quick wrist flip, the classy and sleek mobile phone is transformed into a funky and innovative personal music library, while the mobile phone function continues to operate,' continued Han.
The music-face of the phone has a 33x42 mm screen with a resolution of 176x220 pixels, showing up to 262 thousand colors.
R&B singer, Beyonce, has previously been announced the face of F300 to promote the phone including world tour sponsorship, product endorsement and providing exclusive mobile content.
The F300 has a built-in battery which takes only two hours to recharge. The phone also comes with a hard case which acts as a backup battery in times of emergency which also gives users 210 hrs of music play time.
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