That's the catchphrase that Sony Ericsson chose to accompany their latest Chyber-shot cell phone, the K810i candybar. In many ways, it's nearly identical to the K800i which preceded it, including the 3.2-megapixel camera built-in.
This picture-taker is accompanied by auto focus, an image stabilizer, and a super bright Xenon flash. Continuing with the photocentric trend, the K810i also features BestPic and Photo-fix technology.
In terms of aesthetics, the K810i is still quite similar to the K800i with its 17mm slim design, illuminated camera icons, and sliding camera lens cover. One of the most obvious differences is in the keys, because this one's got round metal keys, but really, it's all the same.
Should you bother with the upgrade? Don't you think it would have made more sense for them to at least upgrade the camera?
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