Wednesday, February 20, 2008

Sony Ericsson headed in a new exciting direction

So I just finished with a web conference with Sony Ericsson and they intend to make some moves in the future. Across the board they are working towards making mobile more fun with all of their lines, they are also starting a new line that combines the best of everything they have to offer from all of their existing lines and calling it XPERIA.

Some really good new from the web conference is that they are going to be putting more effort into the North American market and as such, you can expect to start seeing more handsets from Sony Ericsson that support a large number of NAM bands including more devices with NAM HSDPA bands. Sadly though, they are sticking with the model where they sell directly to carriers and let them sell the product, so you probably won’t be able to get unlocked versions of these devices directly from SE.

Now for the XPERIA X1 news because I know that’s what you are all really interested in. First off, it does support video conferencing, its one of the only handsets that was just announced that has a standard 3.5mm headphone jack instead of a proprietary SE jack, but they don’t know what the battery life of the device will be yet since they are still toying with the software (likely for optimization). The X1 runs Windows Mobile 6 and all of the apps that come with it, so, it should be a great device for both the media/communication fanatic as well as the professional businessman. However, just because they released a smartphone running Windows Mobile does not mean they are moving away from the Symbian OS, Other than the handset and company news, they also mentioned a couple of new modems for you notebook, they both appear to be ExpressCard/34 and they are the EC400 and EC400gOverall it was a very good conference and they seem to be changing their game plan up a bit for the better. I also have a video that I am uploading now of what I believe is the XPERIA X1 commercial.

they are just adding some new fronts.

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