According to both Global Equities Research and analysts Piper Jaffray more than 500,000 iPhones were sold on day one – a truly incredible figure for any product, let alone one currently on sale in the US only which requires such a substantial outlay and long-term investment. It is also 2.5x more than the latter company had predicted.
Perhaps equally interesting is that of those who did buy the iPhone more than 95 per cent plumped for the $599 8GBer rather than the slightly cheaper $499 4GBer. Much in the same way the Xbox 360 Premium vastly outsold the Xbox 360 Core it appears consumers are prepared to pay a little more if they perceive one option to be superior (especially when OS X takes 700MB of space!). As for AT&T – which, allegedly, jumped through hoops to please Apple prior to securing the exclusive iPhone contract – it will also be thrilled to learn that of all the iPhones sold just over 50 per cent of new owners switched network to do so...
How was supply? A lot better than expected. Few stores sold out on day one (despite the device being an unbridled retail success) though some stores were apparently left with only 4GB models available. As of Monday stock has further declined – as would be expected – with Apple stores in tech happy San Francisco predictably hit hardest. As for the Apple store, it continues to list iPhone stock for sale but only if you're prepared to put up with a two to four week delay.
All in all however the launch went remarkably smoothly and kudos to Apple for getting such high quantities of stock into stores so quickly. Now if it can only confirm to us a 3G version for Europe...
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