In an industry first, Nokia, in association with leading news publication, Malyalam Manorama, has announced the launch of a "vernacular news portal", what the company calls a 'mobile newspaper'. Courtesy this portal, users of Nokia GPRS-enabled handsets in Kerala will be able to get both national and international news in their native language and across categories such as sports, travel, music, astrology, and movies.
Speaking at the launch, Devinder Kishore, marketing director of Nokia India, said, "Ease-of-use is a key Nokia proposition. We have once again launched a path breaking application - 'vernacular news portal', a mobile newspaper in the palm, that enables users to view news updates in their native languages at their convenience".
"Currently Internet penetration is very low, especially in smaller cities & rural areas. Services such as the 'Mobile Newspaper' will ride on the larger penetration of mobile phones, and bring the Internet Revolution to the masses."
Adding to it, Miss Mariam Mammen Mathew, chief operating officer of Manorama Online, said, "As the industry leader in our category, we are pleased to partner with Nokia, India's number one leading consumer-technology brand for this initiative."
In addition to the launch of this 'vernacular news portal', Nokia said it has partnered with various media houses in the country to bring value added services in 10 languages including Hindi, Punjabi, Bengali, Oriya, Assamese, Marathi, Gujarati, Tamil, Telugu and Kannada in association with leading media houses across India.
Users of Nokia GPRS-enabled handsets such as Nokia 2626, 6233, 6300, 6131, N72, N80, and N95 can download the vernacular news portal icon on their phones. All they need to do is send 'MM' as SMS to 5555. They will subsequently receive a URL on their handsets, clicking upon which will help them download the news portal icon onto their phones.
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