ShifD In Beta a Mobile-to-PC c unveiled by New York Times

The New York Times Company has introduced its latest application called ShifD, which has the ability to flawlessly transfer information between computers and mobile phones. The beta launch of ShifD enables users to save important details to both computer and mobile device at the same time, without the need to do it separately.

Owners of mobile phones and computers can also update information from any web browser for instance by text messaging from the handset via a mobile web browser or with the help of the downloadable application on Adobe AIR.

All the information that has been collected through various methods of web surfing can easily be stored into the ShiftD account, which then gets automatically updated on all devices.

There are three different categories available for consumers to add or save their information via the beta launch such as:

• Notes – save everything from your grocery list to the book title your friend recommended.
• Links – save links to news articles or links to sites from around the Web to be viewed later.
• Places – save addresses with corresponding maps.

ShifD is an experiment in giving users the power to bring their content with them by easily shifting it among all of their Web-enabled devices. We see a future for device-independent media, with convergence around the user experience and not any particular delivery platform.

Developing services that allow users to access content wherever they are and on whichever device they choose is an important part of our strategy,” explained Michael Zimbalist, vice president, research and development operations, The New York Times Company.

Nick Bilton, who is the design integration editor and user interface specialist for The New York Times, and Michael Young, creative technologist, research and development for The New York Times Company, have developed ShiftD that will work on most of the mobile phones and BlackBerries in the US.