Someone at Nokia has a sense of humour; their latest marketing skit is for the recently-announced N78, which whips together HSDPA, WiFi, GPS and a 3.2-megapixel camera. What you may not have realised - and Vincent certainly didn’t in his hands-on, else he wouldn’t have shaken the phone so much - is that there’s a tiny Nokia engineer inside each handset, patching through calls, sending photos via air-tube to your blog and polishing up your GPS satellite dish.
Check out the video after the cut
It’s interesting to think about which approach other companies take in their advertising; I can’t imagine, say, Apple or Sony making this sort of ad, they’re too busy concentrating on making the product look slick and professional. I’m just glad gadget adverts haven’t gone the same way as car commercials: all long winding deserted roads and gravel voiceovers.
[via NSeries]
No comments:
Post a Comment