Goldman Sachs on the iPhone

A handset branding survey was completed shortly before the announcement of the iPhone. Goldman Sachs seems to think that based off of this that Apple is really going to shake things up.

The big points that were raised by this survey are as follows:
First, half of the people that expressed interest in purchasing a phone from Apple don’t own an iPod. That says a lot for how the average person views their brand.

Second, nearly ¾ of the people interviewed in the US said that they would be interested in a phone from Apple.

Also, the US ranked Apple as the 4th most desired brand for a mobile phone.

Finally, In the US 15% of those surveyed stated that they would switch providers in order to obtain a mobile phone from Apple. However, in the UK, 30% said that they would switch to get one.

There are a lot of facts and figures in there to go through. The one thing that you have to keep in mind is that the survey was completed before Apple announced the iPhone. The fact that this many people expressed a desire to have a phone from Apple says a lot about their brand. I couldn’t imagine how the survey would go if it were conducted now.

If you believe that Goldman is one to follow, you may want to watch Apple’s stocks carefully over the next few months and buy when they’re low. He’s sure that once the iPhone hits the market, the stocks will soar.