Friday, February 16, 2007

AMD Says Imageon Chips Raise Bar for Mobile Media

By Lindsay Martell

AMD's new Imageon 2298, 2294, and 2192 processors are designed to help mobile phone manufacturers bring advanced video and audio capabilities to their mobile handsets. According to AMD, the new Imageon chips allow for the kind of advanced capabilities you'd see on consumer electronics gadgets rather than typical mobile phones.

Long gone are the days when it was enough for a mobile phone to simply be a phone. Ever since the technology began to emerge to transform handsets into handheld media players, phone manufacturers have been producing these multimedia marvels in droves.

To help the device makers pack the latest innovations into their handsets, Advanced Micro Devices (AMD), one of the world's largest chipmakers and chief rival of Intel, has developed a next-generation version of its Imageon processors for mobile devices.

AMD says the new processors offer super-fast speeds and can handle everything from high-resolution photos to cinematic-quality video and audio for mobile phones.

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