A few months ago, we blogged about how ads are making their way into books. Today, I read an article on NYTimes.com about ads expanding into a new media--cell phones. Starting early next year, Verizon Wireless will allow banner advertisements on various internet sites that users visit and display on their cell phones. Why cell phones? This new form of advertising would, in theory, create an intimate bond with consumers, as messages could be created for individuals based on their demographics.
What type of advertising will be most effective in this medium? So far, fast-food restaurants and hotels are obvious choices since they're businesses people want to access while on the go.
But as advertisers continue spending more on mobile marketing, some critics wonder just how effective this form of advertising really is. One ad agency representative says he doesn't think mobile advertising will succeed until marketers can regularly and easily buy space for video clips.
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