Called Viewtyful World, entrants can submit their images in three categories - Night View, Retouch and Moments - which are judged first by online voting and then by a pro photographer from National Geographic. The eventual winner will have their image featured in an LG advert in National Geographic itself, as well as scooping that cash prize.
The competition opened for entries last Thursday, and will run until June 11th. Every week, three Viewty handsets will be given away to the three people with the most votes; those three will be passed on to the pro-photographer who will choose one to go on to the final round. After eight weeks, the eight final contestants will be judged by the magazine.
LG have already sold one million of the Viewty in the four months it has been available in Europe. The company recently developed a cheaper version of the handset, the KE990, which is dualband GSM rather than 3G HSDPA, for the American market.
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