AT&T’s Cingular to offer WWE Wrestling-based Content to Mobile Phones

Cingular Wireless, top U.S. mobile service provider, owned by AT&T Inc,is cutting an exclusive content deal with World Wrestling Entertainment Inc. (WWE) to sell everything from ringtones with famous wrestlers’ voices to graphics and videos, including weekly matches and the annual spring tournament, in a move to attract new customers to its wireless services.


John Burbank, vice president of AT&T wireless marketing said, “WWE fans love action — anytime and anyplace. Now, fans can carry the action with them wherever they go, just in time for Wrestlemania.”
Some World Wrestling videos will be available as part of Cingular’s $19.99 a month media service plan and the company will also sell a premium video package for $4.99 a month featuring highlights from WrestleMania and other shows.
Cingular, which is being rebranded as AT&T, will also sell related ringtones for $2.49 each and graphics for $1.99. San Antonio-based AT&T is one of the largest telecommunications holding companies in the world.
Shane McMahon, WWE’s executive vice president, says they will create must-have content for their fans by offering a basic package of short form videos each month along with other content that will enable customers to personalize their mobile experience with the WWE brand.
The company has kicked-off the service yesterday, on phones with high- speed Web links with video clips and there are new features in store to be added in the following months, said Cingular spokesman Mark Siegel.
He believes quite a few of Cingular’s 61 million users are wrestling fans “that this will do very well.”
However WWE’s 15 million weekly viewers are the ones who will ultimately decide if the phone screen can deliver a clear enough image of favorite super and their shapely female counterparts.
So get ready to watch your favorite hulky-bulky professional wrestlers fighting not only in the ring but also fighting for space on the little mobile phone screens.