BMW is the first car manufacturer in the UK to offer a mobile phone search system to customers looking for a used car.
This innovative new search function enables customers to find their ideal used BMW anytime, anywhere from a mobile.
The new system allows a search to be carried out by model and price from any UK BMW dealership, or to search the Approved Used BMW stock offered by a local dealer.
In addition, the search can be narrowed down by fuel type, transmission and preferred options. Search results are specifically adapted for use by any WAP enabled 2.5G or 3.0G mobile device.
They include an image of the car and full contact details of the supplying dealer, with the ability to save a favourite car for reference. For a link to the mobile search function the customer simply texts 'Search' to 61100.
Furthermore, BMW (UK) Ltd is set to achieve record used car sales through its dealer network in 2006. Over 80,322 BMW Approved Used Cars and MINI Cherished vehicle sales had been recorded by the end of October.
This shows a year-to-date increase of 13.5 per cent compared to the same period as last year's record year.
http://www.newcarnet.co.uk/BMW_news.html?id=6101
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