Joining a number of other mobile manufacturers, Sony Ericsson announced plans today to open its first dedicated consumer store. The central London based store will give users a hands-on experience with Sony Ericsson products such as mobile phones, headsets, and other accessories.
"We are extremely pleased to be opening this first store, which will offer consumers a new Sony Ericsson retail experience with all the benefit of a regular mobile phone store. Consumers will be able to come in, try products in a relaxed state-of-the-art retail space, experiencing the very best of the Sony Ericsson brand, and then purchase or up-grade their phone just as they would in a regular store," explained Salvatore D'angelo, Head of Global Retail at Sony Ericsson.
The London based store is the first of many Sony Ericsson hopes to open globally. The store, which will open at the end of November, will be located in Kensington High Street, one of London’s prime retail locations.
Sony Ericsson To Open Mobile Technology Store
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