Showing posts with label W660i. Show all posts
Showing posts with label W660i. Show all posts

Thursday, August 16, 2007

Sony Ericsson W660i Walkman phone

Has the latest W660i 3G Walkman music phone got anything new in its locker to make you sit up and dance?


Mobile Choice is incredibly fond of Sony Ericsson’s Walkman phone range and we’re always thrilled to get our mitts on the manufacturer’s latest music handset. But just lately, the excitement has gone a tad flat. If you exclude the higher end 8GB-packing W960i and the HSDPA shake control W910i slider, the recent editions to the Walkman clan have just been refreshes of the previous handsets. We recently reviewed the W610i, a phone we very much liked but essentially was just a tweaked and slightly souped up W810i. Similarly the phone gracing our pockets right now, the 3G-enabled W660i is the W850i slider melted into candybar form or even a pumped-up W880i. With 25-30 million Walkman phones sold worldwide Perhaps we can’t blame Sony Ericsson for not want to stray from a successful formula for its mid range music handset.


To put a spin on an otherwise familiar looking handset, Sony Ericsson is billing the W660i as a designer Walkman phone. Where as the W880i broke the mould with its incredibly gossamer 9.4mm profile, the W660i sadly returns to the well-worn signature candybar format. It’s still quite trim at 14.5mm thick and well constructed and Sony Ericsson has introduced two coloured models to appeal to a male and female audience. The Record Black model rocks up with bling bling gold trim and a subtle circular pattern that mimics the grooves on a vinyl record. The ladies model breaks Walkman black/white/silver tradition and comes sprayed in a Rose Red veneer with an etched floral motif on the rear. These flourishes are obviously what give the W660i its designer tag.

Sony Ericsson has abandoned the tiny lozenge tab buttons recently introduce on the W880i and W610i and returned to a standard button keypad arrangement. The buttons are nicely sized with a soft rubber texture and primed for speed texting. The navigation pad and soft keys follow the same design as the like of the W610i, W810i and W880i, with the pad doubling as the music players controls when in music mode, plus a dedicated Walkman player button and an Activity Menu button to easily access shortcuts, the internet, running apps and your appointments.

Walkman phones, and Sony Ericsson handsets in general, are always incredibly approachable and lucid to use and the W660i doesn’t differ on jot in the user-friendly stakes from past Walkman phone. One disappointment is the resolution of the display. We assumed its would be QVGA quality (320x240 pixels) like the W850i and W880i but it only stretches to 176x220 pixels. It’s not a massive but to the keener eye you can tell it lacks crisp detail.

As always the case with Sony Ericsson Walkman phones first impressions are positive. The W660i has a little bit more sparkle in terms of its design from its fellow tunemiesters but perhaps not really enough to really stand out in a Walkman line-up. Still, the Walkman series reputation is based on its built-in music player and we’re expecting the W660i to play out like its other band members. But to see if does cut the music mustard look out for our next instalment of the W660i review.

Friday, August 03, 2007

Sony Ericsson W660i


The good: Classic yet functional design; thumb-friendly controls; Bluetooth stereo; FM radio; external memory card slot.

The bad: Not quadband; no autofocus or built-in photolight.

The bottom line: The W660i isn't the most advanced handset. However, its decent all-round feature set, straightforward design and user interface are likely to attract the mainstream crowd.

Scroll Down for more Pictures...


The Sony Ericsson W660i belongs to the company's Walkman lineup, though the handset focuses a little more on design compared with its siblings. The phone is currently available in Record Black and Rose Red. One thing to note is that the actual color of the latter is about two shades lighter than what it looks like from the picture.

DesignThis is where the W660i aces the first lesson on design: To build a phone that's usable. It's that simple, but increasingly rare today when manufacturers try to cram all the latest features into every nook and cranny of the handset. You won't find any frills on this Sony Ericsson. There's none of the fancy swiveling tricks or groovy sliders you see on other mobile devices. But that's also why we really like this handset.

The numeric keypad is very similar to the Cyber-shot K800i, albeit with more groove which makes it easier to type on. There's a saying that if it ain't broke, don't fix it. Although the Swedish-Japanese company has produced handsets like this with a user-friendly keypad, it's bewildering to find it heading the other direction with tiny pegs as buttons on the K810i and the upcoming K850i. Whatever was Sony Ericsson thinking? Like the W610i, the main controls on the W660i are laid out in three circles, each with a center button that's disjoined from the disc.
Although it may seem congested at first, the keys are actually very usable and thumb-friendly.
We had one problem initially and that's mistaking the center play/stop button as a joystick. The W660i is also a little flashier compared with its siblings. While we like the pastel gold lining running the circumference of the handset, some of our friends didn't share the same sentiments. The top half on the back of the phone also has some motifs etched onto it. There's no practical aspect to it and it doesn't interfere with the use of the unit in any way, but it's nice to look at.
Our review unit was the red version and, like we mentioned earlier, the color of the actual unit is about two shades lighter than what is on the picture. So don't be alarmed if you can't find the dark mahogany-red version of the W660i in stores.

Monday, July 30, 2007

Orange Walkman exclusives

Orange will have several Sony Ericsson Walkman exclusive colour variants for October, as part of a partnership between the two companies for new music TV show mobileAct Unsigned.

Orange said: 'Three new Sony Ericsson Walkman handsets, the W660i, the W910i and the W580i, will be available from Orange in October. We have the W910i exclusively in red and the W580i exclusively in pink, both for a minimum of three months.'

Orange also has the pink W200 exclusively from October.

MobileAct Unsigned will be on Channel 4's T4 and 4music slots and aims to unearth real music talent. The show will allow users to download tracks from competing bands and vote for the ones they want to progress through the competition. The UK winners will be signed to a record contract with a major record label.

The campaign will use content across TV, online and mobile.Orange has sold over two million Sony Ericsson Walkman handsets featuring the Orange full-track music download service, Orange Music Store, in just over 12 months.

The Sony Ericsson Walkman handsets are part of Orange's successful Signature Series, which gives customers one-click access to the Orange Music Store. Sony Ericsson's W850, W810 and W880 have continually been the top three performing Orange UK music phones in terms of download numbers, and across the group, Walkman handset users consume 50% more music than average phone users. Orange expects to exceed three million Walkman music device sales internationally by the end of 2007.

Orange and Sony Ericsson began an integrated marketing partnership in March 2006 with a joint nine-month European sponsorship deal with singer Christina Aguilera.

© Copyright 2007 : Noble House Media Ltd

Monday, July 09, 2007

Sony Ericsson to release W660 "PINK" Edition

Sony Ericsson gets help from Sony BMG and recruits female artist PINK to promote the latest stylish Walkman phone, the W660.


This special PINK edition is basically a red rose version of the W660 with a special I PINK on the back. This is a first from Sony Ericsson and they hope this will attract more young buyers. Source:
j.a.m.b

Wednesday, May 30, 2007

FCC Approves Sony Ericsson W660i Cell Phone

The Sony Ericsson W660i Walkman Phone got the FCC's nod. Get ready for this sweet little 3G phone, which we saw only a few weeks ago on The Whack.

The W660i comes with a 512MB memory stick micro (M2), allowing you to store as many as 470 songs (eAAC+ format). Memory is expandable to 1GB which means you can't throw away your iPod just yet. Even otherwise, it's got some neat features packed, including Bluetooth stereo support.

Thanks to the Track ID support on the phone, if you don't recognize a particular song playing on its FM receiver, you can record a few seconds of it, and the Track ID feature will send the clip to Gracenote Mobile MusicID database. Once identified, the song info is sent back to your phone.

No word on the pricing, but it should hit the streets soon.

Sony Ericsson